Kingsmen Barbershop

Challenge:

Client had just opened a new branch with zero social media presence, no customers, and no awareness. I was the only person handling marketing, responsible for launching and growing the brand from scratch — while also managing the original branch’s digital presence.

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Solution:

I launched client’s social media profile, created all content in-house, and developed monthly content calendars. I ran paid ads, organized promos (like 40% off colouring), collaborated with KOLs, and focused on content that blended hair transformations, lifestyle storytelling, and seasonal campaigns.

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Results:

The brand presence grew rapidly across all platforms. The brand reached over 1.2 million people, gained more than 1.4 million total video views, and increased organic reach by 200%.

Our follower count outperformed most competitors, growing to 371 while others typically averaged around 99. Content engagement averaged 2.9k per post, compared to 1.1k for similar barbershops.

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Thanks to this digital growth, Kingsmen became one of the Top 10 most recognized barbershops in Malaysia, well-known not only for its grooming services but also for its modern, stylish, and lifestyle-focused brand identity — all built from scratch through a one-person marketing effort.