Challenge:

The brand was a startup digital content network and I was challenged with developing the brand from scratch and launching all social media channels. I was hired as the content creator that promotes motivational content among Malaysians.

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Solution:

We launched the social channels, and helped grow the pages on the platform to over 116,000 followers. This was done in a year through content creation, social media advertising, brand amplification, engaging video content and organic social engagement.

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Results:

Throughout my tenure at Jatuh Bangun, we helped grow the followers on the platform to over organic 116,000 followers in facebook and 17,000 followers in instagram. This was done primarily through organic content creation and engaging video content.

 

I helped plan, produced and edit video contents that generated a 3x spike in weekly followers, and earned us over 5.6 million user-generated social media impressions with 3.3 million views. 

 

Jatuh Bangun is now well-known digital brand in across platform of social media especially facebook and instagram. It now have gained over 11 milion reached with over 4 million engagement. The audience was more of a men's interest with 56 percent and women with 43 percent.

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